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About Protect Your Wealth
We don’t work for any insurance company. We work for our clients. That one principle has driven everything at Protect Your Wealth since 2007.
Protect Your Wealth is an independent life insurance brokerage based in Hamilton, Ontario, licensed across seven provinces: Ontario, Alberta, British Columbia, Manitoba, Saskatchewan, New Brunswick, and Nova Scotia. Independent means no carrier ties, no sales quotas, no restricted product shelves. We have access to 20+ Canadian life insurance carriers and we shop the entire market on every file.
What We Do
Life insurance (term, whole, universal), critical illness, disability, no-medical coverage, group benefits, and segregated fund solutions. We work with healthy applicants looking for the lowest rate, and we work with clients who have been declined elsewhere because of their medical history, BMI, or a condition another broker could not place.
There is no cost to work with us. Premiums are set by the insurance companies, not the broker. You pay the same whether you come through us or go directly to an insurer. The difference is we know which carrier to go to first, and that saves time, money, and unnecessary declines on your record.
Our Story
We don’t work for any insurance company. We work for our clients. That one principle has driven everything at Protect Your Wealth since 2007.
Protect Your Wealth is an independent life insurance brokerage based in Hamilton, Ontario, licensed across seven provinces: Ontario, Alberta, British Columbia, Manitoba, Saskatchewan, New Brunswick, and Nova Scotia. Independent means no carrier ties, no sales quotas, no restricted product shelves. We have access to 20+ Canadian life insurance carriers and we shop the entire market on every file.
What We Do
Life insurance (term, whole, universal), critical illness, disability, no-medical coverage, group benefits, and segregated fund solutions. We work with healthy applicants looking for the lowest rate, and we work with clients who have been declined elsewhere because of their medical history, BMI, or a condition another broker could not place.
There is no cost to work with us. Premiums are set by the insurance companies, not the broker. You pay the same whether you come through us or go directly to an insurer. The difference is we know which carrier to go to first, and that saves time, money, and unnecessary declines on your record.
Why Families and Professionals Choose Protect Your Wealth
We maintain a 95%+ approval rate on submitted applications. That is not luck. Before anything formal goes to an insurer, we run preliminary assessments to check where a client stands. No blind submissions, no unnecessary declines hitting your record.
20+
Canadian life insurance carriers. We shop the entire market on every file.
95%+
Approval rate on submitted applications. Preliminary assessments before formal submission.
7
Provinces licensed. ON, AB, BC, MB, SK, NB, NS.
$0
Cost to use a broker. Premiums are set by insurers, not us. Same price direct or through PYW.
We specialize in cases other brokers struggle with. High BMI, ADHD, diabetes, mental health history, prior declines. If someone told you that you cannot qualify, that is exactly when working with an independent broker matters most.
Life, critical illness, disability, group benefits, segregated funds. Thousands of policies placed since 2007. One-on-one service from a licensed broker who knows your file, not a call centre.
Our Services
Life insurance, critical illness, disability, and group benefits. That is the focus, and that is what takes up the entire week. Not a side business. Not a generalist practice. This is all we do.
Life Insurance
We place term life, whole life, and universal life policies across 20+ Canadian carriers. The carrier recommendation starts with underwriting, not price. Which insurer is the easiest to get through for your specific health profile? That is the question we answer first. Price comes second, because the cheapest quote means nothing if you get declined.
We serve healthy applicants looking for the lowest premium, business owners funding buy-sell agreements, homeowners replacing bank mortgage insurance with portable coverage, and seniors who need final expense or estate planning solutions.
Critical Illness and Disability
Critical illness pays a lump sum if you are diagnosed with a covered condition. Disability replaces your income if you cannot work. Both are separate from life insurance and both are underwritten differently depending on the carrier. We know which carriers are more flexible on family history, which ones offer return of premium, and which ones have broader condition lists.
Group Benefits and Segregated Funds
For business owners, we set up group benefits plans. For clients looking for insurance-based solutions with creditor protection and estate planning benefits, we work with segregated funds. Every consultation is free, with no obligation.
Meet Parvesh Benning
Parvesh Benning founded Protect Your Wealth in 2007 because he saw the same problem over and over: clients being sent to one insurer when twenty were available. His approach starts with underwriting, not price. Which carrier is the easiest to get through for this specific person? That is the first question on every file.
He once reviewed a client whose BMI exceeded the build charts of nineteen out of twenty carriers. Nineteen said no based on weight alone. The twentieth said yes, and the client walked away with $300,000 in coverage. That is what access to 20+ carriers and knowing how to route a file actually looks like in practice.
Over 25 years in financial services, including time with Bank of Montreal, Manulife Bank, Scotiabank, TD Canada Trust, and Canada’s major life insurers. He has placed thousands of life insurance, critical illness, disability, and group benefits policies across seven provinces. His preliminary assessment process checks with underwriters before a formal application is submitted, which is why Protect Your Wealth maintains a 95%+ approval rate.
He is not employed by any insurance company. No carrier quotas. No restricted product shelf. Recommendations are based on underwriting fit and client need.
Every consultation is complimentary and includes:
- Life insurance quotes from 20+ carriers
- Guidance on coverage options and carrier selection
- Help navigating medical underwriting for complex cases
- Personalized recommendations based on your situation
Insurers we work with
Do you need additional coverage?
What type of insurance coverage do you need?
Start Working Towards Financial Security for Life.
Contact Protect Your Wealth today to learn more about our life insurance and segregated fund solutions, each fully customizable for your needs.